Logo in grayscale version
Dgital sketches
Fusion between M and C
Creation and coloring of the rings
Addition of a black outline
Logo in negative color version
The company 's consulting and training "MC² Consulting" needed a new image for their brand.
The idea of clients was to have the merger of m and c letter in a picture that could adapt to their slogan:
The idea of clients was to have the merger of m and c letter in a picture that could adapt to their slogan:
"The key of your success".
Also it had to have a futuristic footprint, then once I found the combination of the lettering, I decided to adding the two classic rings of the atom simplified into only two figures.
For the text of "consulting " I used the font velocity appropriately amended to ensure greater readability.
Initially I worked without considering the "2" peak that was added to the work finished.
